If you were to do a Google search for “family lifestyle design”, you’d quickly find Family Rocketship at the top of the results. And rightly so.
Family Rocketship is about “lifestyle design with a family twist”. Created by husband, father, and entrepreneur, Sean, Family Rocketship gives you the How-To’s to do what you really want to do.
When Sean was laid off, he turned a negative into a positive by starting a “lifestyle business”. A lifestyle business is a business that funds the owner’s ideal life without getting in the way of it. This approach is especially helpful to a familypreneur.
Family Rocketship helped inspire our Featured Familypreneurs series by being a great example of family lifestyle design. Humorous and insightful, Sean shares his family’s story of going from unemployment to entrepreneurship. Instead of sticking to conventional advice, they decided to pursue their dream life.
Now they run Social Rocketship, an online marketing company for small businesses, while living in Cozumel, Mexico where they enjoy scuba, kayaking, and other outdoor activities that suit their adventurous family. Awesome!
We’re big fans of Family Rocketship. Every article is an easy read and chock-full of great advice for families who want to create the lives they want. Most importantly, you can tell that this family really loves each other and puts each other first. We really admire Sean and his friendly family for taking bold steps towards their dream life. If you want to take your family to new heights, get onboard Family Rocketship.
Gracias to Sean and family for inspiring us with their story.
Q: What’s your story, morning glory? What three words best describe your life?
Family. Freedom. Fun. These words best represent what’s most important to our highest values and us.
Q: What does your average day look like?
I wake up to bright blue skies with a big fat palm tree just outside my window. That means so much to me and starts every day just right.
From there, the “average” day consists of getting some work done on the ‘ol laptop. Somewhere in there I might find myself swimming in the pool or going to the main plaza here on the island for ice cream.
The ocean is a big part of most of our days here as well. This could mean a dive trip, snorkeling, or just swimming.
Q: How have you purposefully designed your lifestyle? What do you enjoy most about your life? What changes are you working on?
Every single aspect of our life is intentional. In other words, we’re very deliberate about what we do, what we own (or don’t own), where we live, where we visit, and with whom.
We first set up a business (Social Rocketship) to pay for the whole thing while simultaneously being able to work from anywhere. Freedom of time and mobility are huge priorities for us.
There’s a HUGE satisfaction in knowing that we’re exactly where we want to be doing exactly what we want to be doing.
Some changes include scaling up the business while removing myself more from the equation. My wife, Heidi, is getting Scuba certified soon so this will mean getting to do my favorite activity in the world with my favorite person in the world.
Q: What do you value and how does your lifestyle support your values?
Biggest values include family, freedom (time and money), and fun. I don’t have to worry about getting time off to do something with my family. If I want to go swimming in the middle of a Tuesday afternoon, I do. If I want to go to the beach on a Thursday morning, I do.
It took a long time to get here but now I can say we’ve arrived. That’s what the blue sky and palm tree outside my bedroom window represent.
Q: What led you to start your own business while having a family, thus becoming a parentpreneur?
I’ve always been entrepreneurial (and am horrible at keeping a job). When I got laid off 3 years we realized it was go-time. We were only getting older and not getting closer to living any of our dreams.
Since getting another job wasn’t an option, starting a business was necessary to pay the bills. Having a business that would support our desired lifestyle was even more necessary. So we just did it. And it’s worked out pretty well!
Q: What makes Family Rocketship and Social Rocketship special?
I’m not sure if there’s anything that makes the Family Rocketship special. It’s really just a place where I randomly record some stuff that I think would be good for
anyone looking to start something like this.
I’m kind of writing it for a past version of myself. Not sure if that makes sense but it’s like I’m writing directly to the Sean who’s sitting in a cubicle and daydreaming at his computer screensaver of a tropical beach.
The whole goal is to supply some thoughts and tools to help anyone else looking to start the adventure.
With Social Rocketship, well it really works! We’re able to get some great results marketing online for our clients. As a result, pretty much every new client we’ve received has been from current clients. In fact, we recently hit some kind of tipping point where there’s a steady stream of new clients – all referrals.
Moral of the story, we make great things happen for our clients and they don’t keep it a secret!
Q: Who is your ideal customer? How do you relate to them and help them?
Our ideal customer for Social Rocketship is any business (large or small) that’s looking to grow their business by marketing online. It really works.
I get texts and emails all the time of clients saying, “We just had another walk-in from our YouTube channel!”.
All companies, especially local businesses, need to be active online. It’s just not even a question anymore.
Q: How do you balance and blend your family, business, and other aspects of your life?
Balance is a result of really good scheduling while still maintaining the time freedom to take off if I want.
Any work is generally done by 5pm every day. I eat all my meals with my family. We also spend time together randomly throughout the day. We’ve also been known to take spontaneous trips to the other side of the island or to the mainland just for fun.
Q: What’s the biggest challenge of being a parentpreneur? Do you involve your family in your business? If so, how?
The biggest challenge is actually just forgetting about work. Or just plain turning the computer off.
The family gets involved in the business to all shoot for new goals. I might say, “Hey this month we need to make $X or get x more clients so everyone think and pray
about it. OK?!” I think it’s important to teach our kids about business and money.
Q: What is your mantra for challenging times, both in and out of your business?
When something crappy happens, we just say, “Well, we got that out of the way”. And then we learn from it to make sure it doesn’t happen to us again.
But that’s pretty rare. We’re easy going and our life is pretty rad.
I think being grateful every single day keeps us protected in a way. Not a day goes past where we don’t think God in our family prayers for the life we have. It’s almost hard to believe sometimes.
We’ve worked hard to get here but we’re not done nor are we ungrateful. I think trying to stay humble is actually a big key to being successful.
Q: What parentpreneur tips can you recommend that you’d share share with only a close friend (and everyone reading our blog)?
Just freaken do it! You’re going to be scared. You’re not going to know how to do everything. Just do it.
The worst feeling is waking up and dreading your day. The best feeling is waking up and loving your day.
I have a friend that says, “Not everyone is an entrepreneur”. I think that’s true. But there are always ways you can live exactly how you want without having to make compromises. Figure it out and then get started asap. Your future self will thank you for the action you take today.
Q: How did you learn the details of doing business online, such as building a website, SEO, etc.? How do you promote yourself?
Fortunately, the last two jobs I had taught me all about marketing and marketing online. I’ve also spent a ridiculous amount of time on YouTube, blogs, forums, and dropped money on good info products.
It’s a great field to be in if you prize mobility and making a decent income.
Promotion is primarily done by word-of-mouth. Take care of your people and they’ll naturally want to share you with others.
Q: What are some of your favorite tools for running a business, balancing life, etc.?
The internet of course! And all of the tools that come along with that. EverNote, DropBox, Skype, and so forth are all part of the tool chest. Working with VA’s is a big part of it as well. Having a good team of people who are smarter and faster than you are is vital for any kind of online business.
Q: What’s your favorite part of working for yourself?
Freedom. Freedom. Freedom. Did I say freedom?
I recently saw how a relative of mine used up his “PTO” for the year. It took me a second to register what that was. And then once it did, my heart hurt for him.
I spent years dreaming about not having to answer to anyone and now it’s something I live. Even writing this out makes me so grateful to say.
Q: What can we expect from you in the future?
More. You can expect more.
I’m pretty bad at my own blogging. But the message of Family Rocketship is an important one.
I realize that every time I get an email thanking me for the inspiration. I really do feel like a pretty average guy who’s just happened to take some important steps.
But I do need to up getting this message out there. So it’s now much more of a priority.
Mahalo, Family Rocketship!
To read about other families with businesses of their own, check out Featured Familypreneurs. To start making money as a familypreneur, join our program.